Making A Real Estate Video

“Real estate agents are now using a video when they give tours for a listing. The video will give an information on how real estate is going to be bought and sold in the near future. You will surely be left behind if you can’t keep up with the changing trends. The following are some tips on creating effective videos like these.

Treat the video as a sales presentation. Walk through the house as if you were actually showing a client the property. Pretend that the buyer is in front of you and talk through the features and benefits of the house as if you were with the client in real time.

Tell the story of the home. The video is not just about a beautiful garden or an avant garde living room. By telling the story about the home, you are making the buyer experience the home, not just see it.

Just like film-making, utilize a script. The script can be as simple as a list with bullet points to remain on the right track. Avoid saying too much of what you do not want and too little of what you do want.

Keep it brief but interesting. People should be compelled to watch your videos. Keep it energetic, have a good narration, and should run for five minutes or less. It is better to have a video that leaves the audience wanting for more than one that drags on and on and loses the interest of the viewer. The advantages of a video is that the viewer can replay it at their convenience.

Don’t show unnecessary parts of the home. You don’t have to show the toilet or the interior of a cupboard. It is good to make your video a showcase of a lifestyle. Use people to capture the interest and emotion of a potential buyer. Examples of these are:

* Cooking in the kitchen

* Watching movies in the multimedia room

* Having a peaceful time while reading a novel in the study

* Family bonding like playing board games in the family room

* A breakfast in the patio

* Hosting guests in the living room

Never underestimate the drama of lighting. Make use of all the lights in the room. Extra lighting does not hurt. Videos don’t have aperture speed adjustments like a camera, thus poorly lit rooms look dreadful.

Try to imagine that you are showcasing a stunning bookcase built into a room. Don’t just show the bookcase out of nowhere. Zoom out to show how the bookcase fits into the room. Pan left and right to illustrate a general feel of the room. In fact, you can show a person getting a book from it to create a reference point for the height and width of the bookcase.

See to it that the one holding the camera stays still. You are not taping an episode of NYPD Blues, so avoid jerking the camera around.

Avoid adding music as this distracts your audience. You can have it in the introduction and towards the end but not as a background for your narration.

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