Marketing Automation Systems

There are many marketing automation systems available to automate your online and off-line lead initiation and marketing. Depending on the technology, each promotion automation system has the basic ability to improve lead prospecting and speed the sales process. To provide an example of what an automation program is capable of, I have listed a simple campaign that can be used by real estate professionals.

1) Lead capture – A prospect lands on a landing page that has a form to fill out in trade for free comps of their area.

2) After the lead enters their information, they are emailed the information that was requested.. Google Adsense, geo-targeting advertising can be used to target specific areas.

3) Regardless of whether or not the real estate agent has called the prospect yet, the promotion automation system sends out a personal introduction by email that looks like it was from the agent. Included in the email is the agent’s contact information so the prospect can call, or if they reply to the email, it is sent directly into the real estate agent’s regular email account. Included in the email is often a link to an automated ten slide presentation, narrated by real estate professional. For Real Estate Agents, this would be their web listing presentation.

4) The next communication is an email that follows up to ask the prospect if they have any questions about the video or presentation. The automated email also asks if the prospect would like to get regular market updates and what form of communication they would prefer: phone, email, or text message.

6) Depending on their preferences, text messages may be sent to the prospect to keep them updated.

5) When this text goes out, a to-do action is put into the agent’s task list with instructions to call this lead today. This is the point where many agents would make first contact as the prospect already knows who they are.

7) Another component of the product may be direct mail. In that case, a postcard may automatically be sent to the prospect.
8) A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, promotion automation system puts a to-do action to notify you to call the prospect and follow up.

Depending on your goals, marketing automation systems can be used to warm novel leads, drive prospects further down the sales funnel, or even turn good clients into great ones.

Listing leads from the Redex gives Realtors with a continual list prospective customers.