Real Estate Data Exchange As Contrasted To LeadSenders

For realtors, if prospecting for expired MLS listings is a priority, there are essentially two services to choose from. The primary advantage of both services to REALTORS is that they enjoy a first-mover advantage over their competition. Agents that utilize these lead sending services get notified as soon as the prospective customer comes available. These services then provide users with the information that they will need to quickly make contact with the prospect, begin creating the relationship and finally convert the prospect into a listing or a sale.

While alike, LeadSenders and the RedX (Real Estate Data Exchange) vary in their service and included features. The most important of which is the timeliness of the service. Where the RedX system provides expired mls listing prospects in real time, in contrast, the LeadSender provides the listing prospects on a daily basis. In way of comparison, the RedX provides up to date information, but does not archive the data so accessing listing of prospects from six or eight months prior is difficult. LeadSender gives this feature as a standard in their service.

As a general rule, the RedX appears a bit more inclusive in its service offering and relevance of its leads than the LeadSenders. In addition to expired mls listings, the RedX also provides real time FSBO listings from multiple databases. The RedX also scours multiple databases to provide a inclusive picture of both the expired and fsbo listings which allows the real estate agent to be much more informed when they first make contact.

In addition to those services, the RedX does provide an expanded menu of marketing assets that are not currently available through Lead Senders. These resources include tools to help REALTORS update their websites with the latest lead capture technology. For real estate agents that don’t presently have a devoted site, the RedX even gives a service to provide them with a turnkey solution.

Between the RedX and LeadSenders, both have their own unique benefits. As a result, it is ultimately up to the real estate agent to choose the system that will best fit his or her needs. When evaluating these types of lead creation systems, there are a lot of things to consider. Cost notwithstanding, the caliber of the prospects as well as the technology used to identify prospects is one of the most important factors of deliberation. If you are a REALTOR that is looking at these two systems, weigh the benefits of both and choose wisely.

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