SMS Text Message Marketing – The Emerging Trend in ‘Eco-Friendly’ Realty Promotional Tools

Real estate agents are always searching for a new method to enhance their marketing effectiveness while reducing their efforts. Mobile flyers via text messaging is the way to go!

SMS Marketing is ready to see ten-fold growth during this year, and will grow exponentially through the next two years (according to research from the Yankee Group). Through the use of mobile short codes and keywords, Realtors can use this tool to send in depth data about their listings directly to future clients.

An example of the use of the service would be if a real estate agent advertised “Text HOME123 to 69302 for more details”. That could respond with a message that will display the information about the listing and provide a link directly to the property details page like this: 883 Meadowhawk:5 bed/6bath. Great entertaining home! Call Ed: 702-555-1212 Full MLS: [shortened link would be here] By sending the short URL address in the mobile message, the real estate agent can send a link to the property landing page, or a Acrobat document (SMS flyer), without the inconvenience or costly expense of printing huge amounts of flyers. Plus, the cell phone messages don’t use any natural resources, so you are deploying a ‘green’ solution as part of your advertising efforts and the text can be easily forwarded to the buyer’s spouse, friend, or buying agent. Current ‘green’ technologies are available by way of recorded voice messages or short distance radio broadcasts, but these methods of advertising have the following drawbacks:

  • They don’t allow the potential buyer to save the information
  • They don’t provide visual pictures
  • The Real estate professionals don’t get to collect the buyer’s contact information

With real estate Text Message Marketing, the Real estate agents has the following benefits:

  • Always Working – A tool that is working for them while they eat, sleep, or close other sales
  • Full Details – Can deliver a link to the full MLS listing or custom digital marketing flyer
  • Data Collection – Collect the mobile phone number of every user so that they can reply to them in person * Flexibility – Allows for real-time changes to the reply message (unlike printed marketing materials)
  • Cost Effective – Is far morecost effective than printed flyers (about 6.75 cents per message compared to 20 cents per paper flyer)

SMS Marketing for real estate is just starting to hit its stride. Just as the Internet has been a game-changer for real estate marketing, the use of SMS marketing as part of your overall marketing plan is going to be required.

Jeffrey Arnold is a nationally recognized SMS marketing and search engine marketing expert. He will work with you to formulate the most powerful SMS marketing campaign possible. Visit his site for a FREE TRIAL of his texting software and try the service to determine if using SMS marketing and text message promotions is for you.