Your Website – Getting Started in Marketing a Real Estate Career

Have you ever considered this question? When you are doing your real estate business, do you feel more like a “salesperson” or more like a service person”? What do you think the difference is for your business? Do you think it makes any difference at all? What I’ve discovered in my 14+ years of coaching Real estate agents to achieve multiple six figure incomes, is that it makes a lot of difference.

And here’s why: Here’s the problem with thinking of yourself as a “salesperson”. If you were raised in America, then you undoubtedly had a childhood in which you experienced salespeople coming to the door. How did your parents react to that? What kind of comments that they make about salespeople? Did you get the feeling that sales was a respectable profession? Or did you get the message that salespeople were a bother and to be avoided? If we are honest with ourselves, most of us will remember that salespeople were looked down upon, and we subconsciously told ourselves they are not good people, and “I never want to be one.”

Instead, you can use WordPress. Some versions now have widgets that even let you add MLS search to your site, so take some time to look around and see what’s available. Entering your content on WordPress is easy, because it’s WYSWYG: What you see is what you get. You don’t have to know coding.

Your website should clearly show what city or cities you serve and give your visitors a reason to believe that YOU are the agent they need to help them with a purchase or sale. And while it’s nice to offer information on your area for people who are thinking of choosing your community, it’s more important to showcase your own service.

This new rule in social media has propelled leading-edge agents to develop and target micro niches. A micro niche is a small, highly differentiated group of people to whom an agent can provide a unique level of communication, personality, personal service and knowledge. In the Chris Anderson book, The Long Tail, he explains how the Internet and social media have turned the mass market into millions of small micro niches.

I often tell my clients to say this to themselves before they get on the phone: “I have a valuable service to offer and people are lucky to hear from me.” 3. The other advantage of focusing on service and not sales, is that you are more in alignment with yourself. You probably got into the real estate business because you like help people and it’s distasteful to you when you turn people into dollar signs.

It will show your professionalism – or not. Marte Cliff is a Freelance Copywriter who specializes in writing for real estate and related industries.

Agents like Sue Adler in New Jersey and Whitney Pannell in Lexington, KY, are bringing video to life by being the live tour guide in listing videos. As a tour guide, they are able to point out the features of homes more effectively and use their personality to build a relationship with the viewer, building rapport even before meeting the prospect. Once you have videos on YouTube and Facebook, it is easy to direct prospective buyers to view home tours and tours of the geographic target markets served. You and others can comment about your videos on Facebook and feature video on your Web site. There are new rules when it comes to marketing via social media and video. It’s up to you to learn the new rules and execute… quickly.

Paul Amos is an Author living in Sydney, Australia He is interested in reading his latest website is about free advice to make your house moving experience less fraught la gran mayoria de juegos gratis